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Hey you,

Let’s call a spade a spade: it’s pretty freakin’ hard to scale silence. 

You’ve got a big list of “next-level” projects - new funnel, higher ticket, evergreen - but the nagging voice says, “Sh*t, no one’s biting… will this even work?” 

Content is landing softer, launches feel riskier, and building anything bigger feels pointless if nobody’s responding right now.

This is what I call the Quiet Audience Conundrum: when you’re posting, emailing, and “doing all the things” but the room feels too quiet. And that keeps you second-guessing, shelving big projects, and wondering if you need a whole new crowd just to make your next move work.

But…

Here’s what I want you to understand: with the right words and the right system, demand is a controllable resource you can access on tap.

Did those people stop having their problem? No.
Did they stop following you? Double no.
Did they randomly decide they hate you? Triple no.

So that tells us, they’re able to be reactivated if we hit them with the right message. 

This week’s Burn entry gives you the exact framework I use to wake a quiet audience - then we’ll go hands-on together in the free Demand on Command Bootcamp ⬇️

The 3-Step Wake-Up Stack

Get your people talking back, even if they’re quiet today.

Before we dive into Step 1, here’s the big idea: the first phase of waking up a quiet audience isn’t a freebie, it’s a handraiser.

Sure, you could send them to a free resource. But at this stage that would mostly attract lurkers  - people still in voyeur mode who haven’t “shown their hand.” They’re browsing, not buying.

A handraiser changes that instantly. When someone replies, taps, or DMs, they’re saying: “Wow, this person gets me. I’m aligned. I’m curious. I’m open to a solution.”

That specificity × action combo creates a self-selecting pool of hotter leads, and starts a flywheel:

• You post → a few people raise their hand.

• Those replies give you proof of interest.

• Authority rises, others notice, and more people raise their hands.

Now you’re no longer guessing at who’s interested, you’re building a living list of buyers you can nurture, segment, and sell to with confidence.

Bottom line: before you pour people into a funnel or freebie, get their hands up first. That’s how we shift them from passive to active, and from quiet to qualified.

Here’s how to craft handraisers in three steps:

1. Wake Up the Ones You Want

Before we wake up everybody and end up with unaligned leads (or too broad of a message), let’s start by intentionally deciding who you want to wake up inside your existing audience - the dream-fit buyers.

Let’s call them your prime clients, the ones whose values, capacity, and goals match your best work. They’re already orbiting you, but they’re quiet.

By defining them first, you can create Handraisers that call them out directly (and skip pouring energy into segments you’ve outgrown.)

The 4-F Filter 

Use this to zero in on your prime clients:

• Fit: Their current problem precisely matches your signature offer’s outcome.

• Fire: Stakes that will pinch them within the next ~30–90 days (a launch, deadline, plateau they’re sick of).

• Fuel: They have capacity to act (time/ops readiness) and baseline momentum.

• Funds: Ability + willingness to invest at your true price point.

Example (filled in for our world)

• Fit: Coaches stuck selling piecemeal 1:1 who want one scalable group offer.

• Fire: Plateaued for 2+ quarters; tired of DM-only sales.

• Fuel: 3–5 hrs/week available; has delivered client results before.

• Funds: Comfortable investing beyond typical course prices for an intensive experience; wants fewer clients, higher margin.

Quick Test: If you can’t name three real people you’d be thrilled to work with who fit this today, it’s too broad.

2. Extract the Phrases That Move Them

Next, we want to find out “buying words”. They’re the exact phrases your prime clients use so your posts pull replies due to their hyper-relevance. 

How to extract them:

• Pull actual phrases from DMs, polls, sales calls.

• Fill the HAVE / WANT / WON’T / WHY-NOW grid:
  
  

  • HAVE: what they’ve got + hate

  • WANT: what they’re actively seeking

  • WON’T: what they refuse to do again

  • WHY-NOW: the near-term stake or deadline
    
    

• Circle the 3–5 phrases that make you think “If I posted this, they’d reply immediately.”

Example grid:

• HAVE: “I’m duct-taping offers and winging sales in the DMs.”

• WANT: “One program people ask for by name that sells off assets (not off me).”

• WON’T: “I’m not launching five things or making 20 pieces of content a week.”

• WHY-NOW: “2026 is coming and I refuse to repeat last year’s scramble.”

These are your buying words, and we’re going to use them to craft our handraisers. 

3. Post Your Handraisers

Once you’ve defined your prime clients + buying words, deploy handraisers to activate them. These can be shared on IG stories, feed (post or reel), via email, in a P.S., etc. 

Inside of Make It Online I give ALL of my top performing handraisers with different purposes, CTAs, and next-step sales pathways. For The Goods today, I’m gifting you 2 to try out this week. 

Template 1: The Prime Client Call-In

“I’m looking for [#] [prime client descriptor] who want [result] in [timeframe] without [big annoyance].

You are: [3–5 qualifiers].

DM me [keyword] and I’ll send details.”

Example:

“I’m looking for 5 seasoned online coaches who are DONE duct-taping one-off offers and want to launch ONE signature group program that sells off assets - not off them - before the end of the quarter.

You are:
- Already delivering consistent client results but plateaued at your current model
- Available to dedicate 3–5 focused hours per week to build and sell your new offer (no endless busywork)
- Ready to replace constant selling in the DMs with a streamlined system that brings in qualified buyers automatically
- Open to investing in true support and coaching to create higher revenue from fewer, more aligned clients attracted by your authority status

DM ‘SIGNATURE’ and I’ll send you the roadmap + next steps.”

____

Template 2: The Validate-and-Build

“I’m considering creating [specific solution] that gets [explicit outcome] by [timeframe].

If I guaranteed [result], would you want in? Reply [keyword] and I’ll message you first if I open it.”

Example:

“I’m considering a 6-week sprint designed to package your signature offer and install a simple, repeatable sales engine before Q4.

If I guaranteed that by the end of the 6 weeks you’d have: A fully packaged, premium-priced signature offer that’s positioned to sell off assets (not off you) AND a 3-step sales flow installed - that’s already collecting qualified leads…would you want in?

Reply ‘SPRINT’ and I’ll message you first if I open it.”

Everything in this edition was the warm-up! 

Inside the upcoming LIVE Demand on Command Bootcamp, I’m pulling back the curtain on the full system I normally reserve for my paying clients. 

Think of this as the private playbook: you’ll see how I find your buyers, engineer the ‘YES’ moment, and install the mechanics that make sales predictable. 

Together we’ll:

• Flip Content Into Cashflow - I’ll show you how to turn your everyday posts and emails into a living sales engine.
  
  

• Create Unignorable Messaging - You’ll build a Messaging Spine so magnetic and timely it’s impossible to scroll past.
  
  

• Turn Replies Into Revenue - My full Sales Pathways training, including the 3 micro-plans to convert handraisers on the spot, segment and automate your follow-ups, and scale beyond your public launches.

October 14–16 at 10am PT (replays available for a limited time)

Grab your free seat, here! 

P.S. When you secure your free spot, you’ll get immediate access to my Demand Sweet Spot micro-course - a fast-pass to nail the transformation your audience will buy again and again. Between these Handraiser strategies and the mind-blown moments inside Demand Sweet Spot, you’ll be so ready for the results this Bootcamp is about to bring.

Ready to Work Together? Here’s how to make it official:

Make It Online → a results-driven coaching program that helps you turn your valuable expertise into a signature group offer that scales - adding six figures of new revenue (and recognition) to your business. → Starts at $735/month

1:1 Strategic Consulting → Custom monthly strategy for $300k+ entrepreneurs ready to scale. → Starts at $6,500/month

Curious but not quite ready? → Start with The Genius Locator or one of our other free resources to warm up.

Until next Tuesday!