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Hey you, 

Let’s talk about why your brand photoshoot (or any creative direction you’re plotting) can go off the rails quickly when the starting point isn’t messaging.

Because this week?

We’re in full Under the Influence enrollment mode. 🪩

So I wanted to show you the behind-the-scenes of exactly why messaging matters (first) more than Pinterest, vibes, or inspo boards (second).

And we’re going to use my fictional-but-could-be-real creative agency - ON A WHIM Media House - to prove it.

Imagine I Pinterest searched “whimsical photoshoot” and called it a day.

Try it, it’s fun - here’s what I got:

You’ll get:

🌿 earthy whimsical
💐 flower whimsical
✨ psychedelic whimsical
🌹 romantic whimsical
🎀 and more

With these options in front of you + based on what you have a hankering for in your brand, you might create an inspo board based off of: 

• personal preference in the moment

• whatever color grabs your attention

• what your For You Page is showing lately that you’re drawing inspo from

• or sheer “I could pull this shot off” panic because your shoot is next week

Been there 🙋🏼‍♀️

And because we’re all smart, talented, culture-forward baddies, we’ll turn that smorgasbord of ideas into something more streamlined like:

Exhibit A:

Exhibit B:

Exhibit C:

Exhibit D:

See the problem?

“Whimsical” isn’t a direction. It’s a guess, vibe, or mood of the moment. 

Without messaging, you end up choosing based on where you’re at currently.

When you start with messaging, everything tightens, clarifies, and turns into a lasting brand.

THIS is where Under the Influence comes in.

Messaging isn’t just a brand promise, UVP or tagline. 

It is the filter that tells you exactly which version of “whimsical” is yours, and which ones are absolutely not.

Under the Influence teaches you the full system for:

• clarifying the cultural POV of your brand

• defining the emotional core

• articulating your brand-as-character identity

• building your lexicon

• crafting your “what’s in it for them” side of the copy

• and translating all of that into campaigns and content that hit

What you’re about to see with ON A WHIM is a crumb of what you’ll build inside the program.

Imagine ON A WHIM built their messaging before they took to Pinterest ⬇️

ON A WHIM: Here’s the messaging…

1. Cultural POV

ON A WHIM Media House™ is built on a single belief:

The best ideas arrive unexpectedly and the best brands know how to turn those sparks into iconic campaigns.

We exist to champion spontaneity, creative instinct, and the adrenaline of the idea that hits out of nowhere. The moments that make a brand unforgettable are rarely planned, they’re caught and styled into something that turns heads.

Whim = spark.
On a whim = permission to play.

ON A WHIM stands firmly against over-engineered, lifeless marketing.

We stand for:

• editorial expression

• creative movement

• culture-forward storytelling

• campaigns with personality

• founders who build with artistry and strategy

• brands as characters, not corporations

Concept-meets-tagline statement play:

• We catch the creative spark most agencies overlook and turn it into cinematic, culture-forward campaigns people can’t stop watching.
  
  

• // We don’t create campaigns that look engineered, we create ones that feel alive, glossy, and caught mid-moment.
  
  

• // We elevate the ideas you’d normally dismiss as too playful or too bold, and turn them into the most iconic part of your brand.

2. Visual Influence

…and here’s exactly how that messaging becomes their photo direction.

When your messaging is THIS clear, the visual direction gets a container to play within - one that tells the story and through-lines from their process to their promotion.

Their Visual Tone

• playful luxury
  

• high-gloss editorial
  

• cinematic spontaneity
  

• retro-future femininity
  

• movement, momentum, “caught in the act” energy
  

Their Color World

• candy pinks
  

• icy blue, tangerine, cherry
  

• vibrant neons
  

• chrome reflections
  

Their Motifs

• women in motion (skiing, shopping, cruising, calling)
  

• over-the-top accessories
  

• glossy textures
  

• lacquered finishes
  

• vintage media objects
  

• mundane → cinematic twists
  

Why it works

Because the visuals aren’t based on “what looks good.” They’re based on the meaning of the brand.

And this ~ all of this ~ is what your brand becomes capable of with Under the Influence.

If you want:

• campaigns that match your positioning

• content that finally reflects the sophistication of your work

• a brand that feels alive, dimensional, cinematic

• and messaging that makes your offers click instantly

Then Under the Influence is the system that gives you the scaffolding to do exactly that.

ON A WHIM is one example of what happens when messaging becomes your compass.

Inside the program? You’ll build yours in under 2 hours.

Your full messaging architecture, tagline bank, POV map, character identity, offer messaging, and brand universe.

Under the Influence is now open.

$147 for Black Friday.
*Normally $297.

Cart is open with the best sales price I’ll ever offer, and you can be building your ON A WHIM-level clarity by tonight.